Gin... You Love it, or You Hate it

Although, I do have to say that most Gin haters simply don't speak the language-- it's generally an ignorant hatred rather than a truly researched opinion. Now this responsibility does not fall on the shoulders of the patron, but rather the average bartender who can only manage to name two cocktails involving gin-- a Gin and Tonic and a Tom Collins. Most bartenders instinctively reach for the Grey Goose when someone orders a Martini not even knowing that the recipe calls for gin and that the use of vodka is a modern mutation.

Extremely under-used in contemporary cocktails, gin has fallen by the way side-- and tragically so. Being of the same family as its much duller and socially acceptable brother, vodka, Gin is the original "flavored spirit." Gaining its notoriety in America during prohibition when bootleggers where doing any and everything to make their moonshine drinkable, Gin has a unique and stunningly complex structure. The Juniper Berry is the main flavoring agent, accented by a variety of citrus and spice notes. Each distiller's recipe is generally top secret and distinct in nature. We could go into the whole process of how it is made, and although it is interesting, you can go ahead and google it if you think that will help you sell this spirit. I have another method to introduce the less popular and socially awkward little family secret.

MAKE GREAT COCKTAILS WITH IT!

It's that simple. If you can sell them by showing them, with your persuasive bartender nature, you will have them drinking out of the palm of your hand and gazing upon a whole new horizon of cocktail potential. Negroni's for the sophisticated drinker, The Last Word for your adventurous guest, and something spritzy and fun like a Capone for the young buck crowd.

Negroni
1.5 oz Gin
.75 oz Sweet Vermouth (Try Dolin Rouge or Antica for different flavor profiles)
.75 oz Campari
Dash of Bitters (Flavors make for interesting twists)
Stir and strain over ice or up or you can serve it tall on the rocks and add soda water
Garnish with a Flamed Orange Zest-- Always a crowd pleaser

Last Word
.75 oz Gin
.75 oz Luxardo Maraschino Liqueur
.75 oz Green Chartreuse
.75 oz Fresh Lime Juice
Shake vigorously and double strain up
Garnish with a Lime Twist
(Final Say is the same portions subbing Yellow Chartreuse for the Green and Lemon for the Lime, also very refreshing and little more approachable for those who need to be eased into this cocktail)

Capone
1.5 oz Gin (Hendrick's for this one)
.75 oz St. Germain Elderflower
.75 oz Honey Simple Syrup
.75 oz Fresh Lemon Juice
5-7 Slices of Fresh Peeled Cucumber (The skin can be too bitter, some people prefer an English Cucumber, I don't)
Muddle the Cucumber and Lemon in a tall glass, add rocks and build cocktail. For the guys I just top it with soda water, but for a feminine touch a little dry sparkling wine such as Prosecco adds a lot of appeal.
Garnish with Slices of Cucumber, you can have fun with the Garnish if you have time or are trying to impress your guest. Cucumbers are extremely versatile garnishes... Google it (just make sure you have your child friendly settings lined up if you are at work).

In closing, I have some brand recommendations for you, just the tip of the iceberg, but it's a good place to start.

Hendrick's - a crowd favorite to the experienced gin drinker, its more than subtle cucumber notes make this gin particularly refreshing and add a little some thing to rounding out the dry finish with a crisp little burst that screams Drink More!

Broker's London Dry - I would deem this "Varietally True" And if everyone could pop their gin cherry with this brand, the world would be a better place. Exceptional balance for the juniper to citrus ratio, this Gin is a wonderful cocktail gin. Plus the bottle comes with its own hat, can't beat that with a stick.

Right Gin - Extreme orange and citrus notes here. Its breaks tradition, but man it makes a great Martinez. If you are going to drink your Gin straight, the zest in this product really makes it easy on you.

Old Tom - Check this stuff out, a sweet gin, rather than the more popular London Dry, its flavor profile is approachable and refreshing. Often referred to as "The Missing Link," sweet gin bridges the gap between what we know as gin and its predecessor Jenever from Holland, the original spirit from which gin was born.